I have seen it happen time and time again. Small businesses here in Yuma, AZ and even beyond will come to me after hiring a website designer who was great at making things look good, but had no background in marketing. What happens next? They end up with a website...
MarketingThoughts
A blog where I spill the tea on my favorite marketing channels to help businesses crush it online—because who doesn’t love a good growth spurt?
How to Make Your Small Local Business in Yuma Stand Out
Running a small business in Yuma, AZ, comes with its own set of challenges. You’re competing with big-box stores, online retailers, and other local businesses trying to make a name for themselves. So how do you stand out? How do you make sure people in Yuma know who...
How Email Marketing Can Help Your Business Thrive
Let’s be real, starting an email list can feel like a total uphill battle. Just like any other new marketing effort, it’s easy to feel uninspired, confused, or even question why you’re doing it in the first place. Think about starting a new Instagram account. What...
DIY Website Builders vs. Hiring a Web Designer: Which is Right for Your Business?
For small business owners, a website is a crucial tool for reaching new customers and building brand credibility. While DIY website builders have made creating a website more accessible than ever, hiring a professional designer offers it's advantages. Understanding...
SEO: What It Is and Why It’s Essential for Your Online Success
In today’s digital age, I am sorry to say that having a website isn’t enough. To truly stand out and reach your target audience, you need to be visible—and that’s where SEO comes into play. But what the heck is SEO, and why does it matter? Let me explain it in a the...
Why Email Marketing Isn’t Dead and Why It’s Important for Small Businesses
In a time when the world is dominated by social media, some might think that email marketing has become part of the past. However, this couldn't be further from the truth. Email marketing is alive and well, and it remains one of the most effective tools for small...
Website Design: How to Set It Up for Lead Generation
Let’s be real—having a good-looking website is great, but if it’s not helping you bring in new clients or customers, it’s kind of missing the point, right? Your website should be more than just a digital brochure; it should be a lead-generating machine! So, let’s talk...
Shared Hosting vs. VPS Hosting: Which is Right for Your Business Website?
When you're setting up a website for your business, choosing the right hosting plan can feel like picking the perfect home for your website. The two most popular options are Shared Hosting and VPS (Virtual Private Server) Hosting. Understanding the differences can...